Q&A with Keisha Ross: Emotional Marketing for Service-Based Businesses

Q&A with Keisha Ross: Emotional Marketing for Service-Based Businesses 💡

Think emotional marketing is just for product-based businesses? Think again! At Notary Training Network, we may not have a physical product to sell, but we have something even more powerful — knowledge, support, and community.

In this Q&A, Keisha Ross breaks down how emotional marketing can work wonders for service-based businesses like ours. Even though we don’t sell physical products, we connect with our audience by offering valuable content, branded items, and experiences that create emotional connections. Emotional marketing is all about showing up for your audience, solving problems, and making them feel understood, valued, and connected to your brand.

✨ Pro tip: Don’t underestimate the power of small, thoughtful touches like branded notebooks, pens, or helpful resources. They’re more than just items—they're reminders of your brand that leave a lasting impression.

What’s one emotional marketing tactic that’s worked for you? Let’s chat in the comments! 👇

Check out the full video here: https://youtu.be/QwIUNvSpvz0?si=lmwLm38miYUCdqz0